Nuvé
Nuvé is a gentle, organic baby-care brand designed for modern parents who value softness, trust, and mindful living.
I developed the packaging design for a natural baby soap, focusing on the “beige mom” demographic — parents drawn to calm, design-driven products that fit seamlessly into their homes. The goal was to create packaging that communicates purity and care through simplicity, warmth, and material honesty.
The Nuvé logo was designed as an organic, abstract shape that communicates both care and nature. Its soft curves suggest a mother cradling her baby, symbolizing comfort, protection, and warmth.
The lower part of the shape can also be seen as gently layered leaves, referencing the brand’s plant-based focus, or as a second pair of hands supporting the form. This dual imagery reinforces Nuvé’s message of gentle, natural care.
Modern parents crave calm and trust – not clutter. Nuvé reflects the quiet beauty of a lifestyle built on intention, care, and simplicity.
